Ready, Set, Brush! is a 2008 Sesame Street hardback book. Elmo, Zoe and other characters show that brushing your teeth can be fun. The book incorporates pop-ups, flaps and wheels. The American Dental Association (ADA) collaborated with Readers Digest and Sesame Workshop to create the book. The book is being featured at the ADA's 149th Annual Session and World Marketplace Exhibition at the Henry B. Gonzalez Convention Center in San Antonio, October 16-19. Elmo made an appearance on Thursday, Oct. 16.