When the Care Bears notice a boy crying in Alaska, Cheer Bear, Wish Bear, Friend Bear, and Funshine Bear go down to the Great White North to investigate. The boy, Nukluk, tells them that their family fish business in in danger of going under ever since one of their batches of salmon caused a customer to become incredibly mean and irritable. Just then, the evil Alaskan King Crab arrives and makes light of Nukluk's situation, leading the bears to believe he is somehow responsible.