Its 18th annual fundraising gala, on March 5, 2011, was themed as "Elmo's Red Tie Ball"; Elmo will be the featured guest. Platinum-selling singer Colbie Caillat performed. The event ran from 5:30 pm to midnight, at the Rhode Island Convention Center. The event was presented by Hasbro, Toys R Us, KPMG, and William Morris Endeavor Entertainment.