Juliana Pasha is an Albanian pop singer. She had previously taken part in the 2007 and 2008 Albanian national finals, placing 3rd and 2nd respectively with "Qielli i ri" and "Një jetë", the latter a duet with Luiz Ejlli, who represented the country in the 2005 Contest in Kiev. On her third attempt, she finally represented her home country in the 2010 Contest in Oslo with the song It's All About You, which successfully qualified for the final, finishing in 16th place. She was a mentor and judge on the first series of Albania and Kosovo's version of The X Factor.