When the film was produced, the Children's Television Workshop staff were still deciding on a name for the show, and this difficult process was spoofed by the Muppets. The film features Rowlf describing what the new show will be like to Kermit. Interspersed between the explanatory scenes are board room sequences, in which various Muppets (including chairman Grump, Scoop, Gleep, Beautiful Day Monster, Conrad Love, an Anything Muppet and the Spook) try to come up with a name for the show. The reel is also marked by extensive use of the word "groovy" and phrases like "I'm hip."