The V Festival is an annual music festival held in England during the penultimate weekend in August. Organised by Metropolis Music and SJM Concerts, the event is held at two parks simultaneously which share the same bill; artists perform at one location on Saturday and then swap on Sunday. The sites are located at Hylands Park in Chelmsford, Essex and Weston Park in South Staffordshire. Although predominantly a rock music festival, a wide range of musical genres are accepted; in recent years pop acts have become ever more common.