In Japan, not unlike in the English-speaking world, it is seen as stylish to use French words in areas related to France and French high culture, like fashion, cuisine, hairstyles, or pastry. French appears most frequently on signs at stores, on t-shirts, on menus, and other places where franponais can be used to make a product seem more of a high culture item than a mass culture item. The Japanese word for the French language is フランス語 furansugo.