James and his friend Simon, known by his RuneScape name RuneShark, originally ran a website where they posted guides on various elements of the game and maintained a forum. On 10 September 2010, they created their YouTube channel RuneSharkVideos, where they began uploading video versions of the guides. They created several video series on this channel, including "Barrows Burglars", in which the goal is to attain every item in the Barrows chest. One of their most popular series is "Godsword Set From Scratch", where they try to obtain a full godsword set starting from nothing.