The A Real American Hero franchise (also known as RAH for short) is a relaunch of Hasbro's G.I. Joe series in 1982. While a very American property, it was also successfully marketed in other countries. This series, moreso than previous G.I. Joe series, is what people often think of when G.I. Joe is mentioned. Over the years, it has become only one of many series to include G.I. Joe's fight against the forces of Cobra.