Baum's Bazaar was the name of the retail store that L. Frank Baum ran in Aberdeen, South Dakota, in 1888 and 1889. Frank and Maud Gage Baum moved to Aberdeen with their two eldest sons on 20 September 1888. Baum had planned to start a retail store, borrowing money from friends in the east, which he supplemented with bank loans. Five days after his arrival, on 25 September, an advertisement in The Aberdeen Daily News announced the coming establishment, describing its wares: