The Face first appeared in the Columbia Comics omnibus title Big Shot Comics #1 (May 1940) and continued until issue #62 (January 1946). From issue #63 the feature continued as "Tony Trent" until Big Shot #104, the final issue of the series. Apart from appearing in Big Shot, The Face also had two issues of his own title (1941-1942), as well as two as Tony Trent (1948). In the 1980s, new stories were published by Ron Frantz' Ace Comics. Three issues of What is... The Face? were published.