Go.com was launched in 1995 by entrepreneur Jeff Gold (now president and chairman of the nonprofit World Environmental Organization), as an entertainment portal featuring one of the Internet's first web-based chat room networks. The site was affiliated with nearly 3,000 radio stations worldwide, and nearly 1 million people became members of the network, making it the second largest web-based chat network at the time. Go.com was acquired from Gold by the Walt Disney Company and redeveloped after Infoseek, created by Steve Kirsch, was merged into the Go.com network in 1998. The site originally started off as a search engine, using a distinctive green stoplight logo. However, in early 2000 Go.com was forced to abandon its logo because of a complaint of similar-looking logos filed by Goto.com.