The use of celebrities in product advertising seems to appear more in TV than in older media, such as radio, print and even cinema. Actors, athletes, musicians and other notables have lent their talents to TV commercials. Some, like Paul Newman, have gone so far as to create the products they sell. More properly called "Celebrity Spokesman", as an endorsement requires the celebrity testify to his own use of the product, and this isn't always part of a celebrity's role in the commercial. Examples of Celebrity Endorsement include: