Pride International Film Festival (PIFF) is an international LGBT film festival which advocates HIV and AIDS awareness and education through films and videos. The first festival took place on August 21, 2004 in Manila, Philippines. Organized by founder Severino Planas, it was established to help in its worldwide endeavor of fighting HIV/AIDS and promoting prevention and control. The festival presented its "Judy" Award (Most Influential Person in the World) to Madonna and the "Lifetime Achievement and Distinction" Award to Sir Ian McKellen. Both awards were presented in-absentia.