George Dunsay was Vice President of Hasbro R&D in 1983. He was convinced by Henry Orenstein to acquire a license for releasing Takara's Diaclone and Microchange toys on the North American market after a Hasbro representative had discovered the toys at Tokyo Toy Fair. In addition, Dunsay also created My Little Pony, My Buddy, and Fresh 'n Fancy. He claims responsibility for coming up with the concept of the rubsign stickers, for which he shares the patent with Orenstein.