Scherer is credited by The Daily Capitalist Weekly with spearheading a brand new business model: the free trial which is not free! After inviting a consumer to "try" a large sample of some kind of white viscous goopy liquid, Scherer proceeds to charge his marks $89.95 a month for the rest of their lives - which is about as long as it takes the average user to get the stuff off of their hands. Those who dare to "try" his products quickly learn exactly why the seventh circle of hell has been reserved, fashionably decorated, and well stocked with other people's "products," waiting for this ancient hustler to arrive.