One of the mainstays of Look-in from the early days, to the very finish was the double page colour pin up. In the 70's and 80's, this was nearly always accompanied by a feature either side of the posters. Being an up to the minute entertainment magazine as well as a comic, music played a major role in Look-in throughout it's life, with it also having strips based on popular music acts of the moment, (Abba, Slik and Flintlock, etc...). From time to time new movie or TV series would be featured, such as 'The New Avengers', or a large sports feature, such as the World Cup or Olympics.