Layfield's main gimmick as JBL—a wealthy, gladhanding, big-mouthed, fiery-tempered businessman—was based on Layfield's real-life accomplishments as a stock market investor. Layfield is a guest panelist on Fox News Channel's The Cost of Freedom, has appeared on CNBC, and has written a best-selling book on financial planning called Have More Money Now. (ISBN 0-7434-6633-0). Layfield also hosts a weekend talk radio program, syndicated nationally by Talk Radio Network, in which he discusses his conservative political views. Layfield is also employed by Northeast Securities as its Senior Vice President.