The Hillbilly Bears played on a social stereotype of the "hillbilly", with a gun-toting, mumbling father Paw Rugg who was always "feuding" with the neighbors, the Hoppers. Paw Rugg's voice was a comical mumble, splattered with a few understandable words. Particularly in the first episodes, Paw Rugg's voice was incomprehensible; his speech improved with the later episodes. "Feuding" was usually a lethargic operation in which the combatants fired the same bullet back and forth from the comfort of their rocking chairs.