Bob Ryan, now Vice President and editor-in-chief of NFL Films, coined this for the Cowboys while preparing and editing the team’s 1978 season highlight film. He was quoted as saying: I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants. Plus, they were always the national game on television. Ryan told the NFL Network, for their Top Ten Nicknames show: