PonyMaker is an online promotional Flash game available on Facebook in which players can create their own ponies. Players can select and customize a variety of mane styles, body types, and accessories to create their ponies. The game was promoted by The Hub and developed by the software firm 360KID. A version themed to the episode Luna Eclipsed became available on September 30, 2013, under the title The Fabulous PonyMaker: Trick or Treat.