Elise Rothman was the editor-in-chief of The Bay Mirror, where Phoebe Halliwell worked as an advice columnist. While she initially appeared as a tough and pragmatic business woman, she later showed her caring side when dealing with Phoebe, leading to a close friendship between the two. She even described Phoebe as the daughter she never had. Although Elise remained unaware of magic, she eventually learned the sisters' secret and became a trusted friend and ally.