Packages of Köck can be seen inside grocery stores throughout the city, though they cannot be purchased by the player. A Köck commercial, shot in 1984 and directed by Reni Wassulmaier, features Vic Vance riding a Jetski and a PCJ-600 across Vice City and a shot of the cheese on the doorstep of a house. A male voice announces, "All because she can't get enough."