In the spring of 1989, Hi-C printed on their drink products the "Ghostbusters II Radio Backpack" which was for a instant win item. This promotion was before Ecto Cooler was released. August 1989 saw the launch of Ecto Cooler, which was a rebranding of Citrus Cooler. There was a Television commercial and ad campaign launched in August/September as well. Along with Ecto Cooler's launch, a The Real Ghostbusters Pop-up Watch promotion was also done. In February 2016 a Ecto Cooler can prototype sourced revealing that Ecto Cooler was coming back as part of the promotion of Ghostbusters (2016 Movie).