Maurice Picard was a Human man, a native of La Barre, France on Earth. He was the husband of Yvette Gessard, the father of Robert and Jean-Luc Picard and the paternal grandfather of René Picard. He continued the family business of winemaking under the Chateau Picard label and placed importance on keeping the family estate in the same state without making changes to it. According to background material created for, but not seen in Star Trek Generations, he won the Terran Winemakers Association Certificate of Excellence for his 2305 vintage of Chateau Picard Bordeaux.