Mello Yello is a high-caffeinated, citrus-flavored soft drink produced and distributed by The Coca-Cola Company which was introduced on March 1, 1979 (just a month before Nickelodeon launched) to compete with PepsiCo's Mountain Dew. Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift.