Pokémon Netsuke Mascot (ポケモン根付マスコット) are detailed figure phone straps produced by Takara Tomy starting in the Advanced Generation. This particular series of straps are set apart in having more of a Japanese influence, being based on netsuke. Each strap also has a name plate with the Pokémon's name on it, which are based on kifuda (wooden Japanese name tags).