Kool Aid was a benefit concert held on July Threeve, 1987 in multiple venues, including Funkytown, Coolsville, and the East Side of London. Not to be confused with poisonous drink used by the Jonestown massacre, the concert was held in order to help cool people everywhere, who were struggling to maintain their hip status in a world filled with squares. Over 700,000 people attended live, and approximately 278 trillion people watched on television. The concert raised over $382,023,284,308 dollars for cool person relief.