If you think this channel seems similar to another TV network called Baby First TV, you aren't alone. Though BabyTV launched in 2003, some of its current programming is very similar to programming offered by BabyFirst TV, which started three years later. Despite these similarites, the differences between the two networks are clearly visible in both programming and overall branding. The channel's programming exhibits the following tropes: * The Rival: BabyFirst TV.