Jiří Lála (born August 21, 1959 in Tábor, Czechoslovakia) is a retired professional ice hockey player who played in the Czechoslovak Extraliga. He played for HC Jihlava. He was a member of the Czechoslovak 1981 Canada Cup team and was a silver medallist at the 1984 Winter Olympics. He was named the best forward at the 1983 World Championships and was the top scorer on the Czechoslovak team that won the world championship in 1985, with 13 points (8+5) in 10 games. After 510 games and 297 goals in Czechoslovakia, he moved to West Germany in 1989. He retired from the sport in 2006.