About: What if New Pepsi was introduced in 1985 instead of New Coke   Sponge Permalink

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In our timeline, on April 23, 1985, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen. In this alternate history timeline, it is Pepsi that does the fatal mistake by changing the formula and vice versa.

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  • What if New Pepsi was introduced in 1985 instead of New Coke
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  • In our timeline, on April 23, 1985, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen. In this alternate history timeline, it is Pepsi that does the fatal mistake by changing the formula and vice versa.
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abstract
  • In our timeline, on April 23, 1985, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen. In this alternate history timeline, it is Pepsi that does the fatal mistake by changing the formula and vice versa.
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