About: Deck Pass

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Deck Pass has had an excellent reception in its first couple of weeks in 2011. The iPhone app was released in October 2011 and as of November 1, it has 5,432 users. The app was ranked as high as 21st out of 5,832 iPhone apps and 17th out of 1,245 iPad apps. More than 11,000 linked accounts were created in the first few months. These accounts are a mix of both existing accounts being activated and new accounts being created.

Attributes	Values
rdfs:label	Deck Pass
rdfs:comment	Deck Pass has had an excellent reception in its first couple of weeks in 2011. The iPhone app was released in October 2011 and as of November 1, it has 5,432 users. The app was ranked as high as 21st out of 5,832 iPhone apps and 17th out of 1,245 iPad apps. More than 11,000 linked accounts were created in the first few months. These accounts are a mix of both existing accounts being activated and new accounts being created.
dcterms:subject	dbkwik:resource/h5lTkT4ImrxtHaR1JCvA6A== Swimming dbkwik:resource/ZUi_f8IuoCPmOLE_EkxpOA== dbkwik:resource/pb2tiDw9M4OCMncXLoPAfg==
abstract	Deck Pass has had an excellent reception in its first couple of weeks in 2011. The iPhone app was released in October 2011 and as of November 1, it has 5,432 users. The app was ranked as high as 21st out of 5,832 iPhone apps and 17th out of 1,245 iPad apps. More than 11,000 linked accounts were created in the first few months. These accounts are a mix of both existing accounts being activated and new accounts being created. To date, swimmers have earned 341,000 patches. Coaches have distributed 6,500 patches. The feedback from athletes and coaches has been amazing. Feel free to check the USA Swimming Facebook wall or search for #DeckPass on twitter. We expect the Android app to be finished and in the Android Market very soon. Promotion will begin once it is available for download. The next development “to-do” items are to clean up remaining issues and errors in the system and then begin to evaluate what we want to do in 2012. We have officially struck an agreement with Active.com and they will provide us access to live results. Promotionally, Deck Pass has been featured in the Sports Business Journal, Swimming World and on various swimming blogs. We have put together a three-part plan built around building awareness, educating users and evaluating bench-marks. Also, in early 2012 we will be offering a prize package from CoSport to send two lucky people to London to watch the Olympic Games. We plan on using this prize package to encourage additional sign ups.

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