About: Give a Day. Get a Disney Day.   Sponge Permalink

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The public was encouraged to sign up to volunteer a day of service with a participating organization in cities across North America beginning January 1, 2010, with a goal of inspiring one million people to volunteer a day of service. With the service completed and verified, each volunteer received a voucher to get a free one day admission to a theme park at either the Disneyland or Walt Disney World resort. Select volunteers were also chosen as grand marshalls for the Disney's Honorary VoluntEars Cavalcade parade in the parks.

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  • Give a Day. Get a Disney Day.
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  • The public was encouraged to sign up to volunteer a day of service with a participating organization in cities across North America beginning January 1, 2010, with a goal of inspiring one million people to volunteer a day of service. With the service completed and verified, each volunteer received a voucher to get a free one day admission to a theme park at either the Disneyland or Walt Disney World resort. Select volunteers were also chosen as grand marshalls for the Disney's Honorary VoluntEars Cavalcade parade in the parks.
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abstract
  • The public was encouraged to sign up to volunteer a day of service with a participating organization in cities across North America beginning January 1, 2010, with a goal of inspiring one million people to volunteer a day of service. With the service completed and verified, each volunteer received a voucher to get a free one day admission to a theme park at either the Disneyland or Walt Disney World resort. Select volunteers were also chosen as grand marshalls for the Disney's Honorary VoluntEars Cavalcade parade in the parks. Commercials advertising the campaign began airing in September 2009 and feature the Muppets alongside stars from ABC television series such as Desperate Housewives, Grey's Anatomy, and Private Practice. On September 29, 2009, Kermit the Frog and Miss Piggy announced the campaign alongside president and CEO of The Walt Disney Company, Bob Iger, Amy Smith from the volunteer network HandsOn, actors Teri Hatcher and James Denton, as well as dozens of Disney "voluntEARS" in Los Angeles. The Muppets appeared in a series of commercials to promote the campaign, and made the talk show circuit to promote the campaign on Access Hollywood and Good Morning America. The campaign ended on March 10, 2010, after its goal of one million voluntears had been reached.
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