abstract
| - FabStyle (ファブスタイル) is a fashion retail simulation game primarily designed to appeal to a young female audience. It is the third fully 3D game developed by Ruby Party and their first IP to not be given the Neoromance series labeling. The game's overall theme is to "live a wonderful life"; the common catch phrase for the game is "Fabulous!" FabStyle is the pet project of Keiko Erikawa, who remained an influential figure for directing the tone and look of the game. She believes that women in Japan generally have little to no exposure to the business world, so her hopes are to inspire and educate women to try by being exposed to this product. Erikawa based the game's educational aspects on her own experience and training, yet she believes the game's lighthearted tone and fashion customization can appeal to anyone regardless of their age, gender, or career choices. Mari Yoshida is the sound director and Mayu Inose is CG director. Former Nintendo president Satoru Iwata expressed interest in bringing the title overseas for the female audience. Erikawa said she would consider the proposal if it sold a million copies in Japan. Although it has sold the promised number -based on the total sum of sales for the DS and 3DS copies, there have been no announcements of its localization overseas. The Premium Box edition includes a guidebook containing character profiles and concept art, a soundtrack CD that has ten character image songs and game music, a DVD which includes two promotional movies and the cinematics in the game, and four printed art cards.
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