About: Ever After High (franchise)   Sponge Permalink

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Ever After High is a franchise owned, developed, and promoted by Mattel. It follows from the success of the company's 2010-launched Monster High and works according to a media franchise model very similar to its predecessor.

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  • Ever After High (franchise)
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  • Ever After High is a franchise owned, developed, and promoted by Mattel. It follows from the success of the company's 2010-launched Monster High and works according to a media franchise model very similar to its predecessor.
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  • Ever After High is a franchise owned, developed, and promoted by Mattel. It follows from the success of the company's 2010-launched Monster High and works according to a media franchise model very similar to its predecessor. Preparational development of the franchise began in 2012. Ever After High is touted as being "from the makers of Monster High, but who these makers exactly are is yet unclear. The franchise was launched a year later in May, June and July of 2013. Ever After High originally was marketed virtually solely to the Monster High fanbase and so far, it seems its fans are embracing Ever After High.
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