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A media franchise is an intellectual property involving the characters, setting and trademarks of an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game. Generally, a whole series is made in a particular medium, along with merchandising and endorsements. Multiple sequels are often planned well in advance, and (in the case of motion pictures) actors and directors often sign multi-film deals to ensure their participation.

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  • Media franchise
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  • A media franchise is an intellectual property involving the characters, setting and trademarks of an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game. Generally, a whole series is made in a particular medium, along with merchandising and endorsements. Multiple sequels are often planned well in advance, and (in the case of motion pictures) actors and directors often sign multi-film deals to ensure their participation.
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abstract
  • A media franchise is an intellectual property involving the characters, setting and trademarks of an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game. Generally, a whole series is made in a particular medium, along with merchandising and endorsements. Multiple sequels are often planned well in advance, and (in the case of motion pictures) actors and directors often sign multi-film deals to ensure their participation.
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