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A Bait and Switch Comparison is often used to deliver a Take That. The basic setup of the joke is to make a comparison between two things and imply that certain properties are associated with one thing, then assign them to the other. It goes something like this: "What's the difference between X and Y? One's [X-like]... and the other's X." The insult can be aimed at either entity, depending on whether "[X-like]" is positive or negative with regards to Y. Examples of Bait and Switch Comparison include:

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  • Bait and Switch Comparison
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  • A Bait and Switch Comparison is often used to deliver a Take That. The basic setup of the joke is to make a comparison between two things and imply that certain properties are associated with one thing, then assign them to the other. It goes something like this: "What's the difference between X and Y? One's [X-like]... and the other's X." The insult can be aimed at either entity, depending on whether "[X-like]" is positive or negative with regards to Y. Examples of Bait and Switch Comparison include:
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  • A Bait and Switch Comparison is often used to deliver a Take That. The basic setup of the joke is to make a comparison between two things and imply that certain properties are associated with one thing, then assign them to the other. It goes something like this: "What's the difference between X and Y? One's [X-like]... and the other's X." The insult can be aimed at either entity, depending on whether "[X-like]" is positive or negative with regards to Y. Related to My Friends and Zoidberg, in terms of messing with the mental categorization of items based on their description. When there's no question of which entity is being insulted but the insultee assumes it's someone else, that's Insult Misfire. Examples of Bait and Switch Comparison include:
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