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In search advertising, an advertiser bids, via an ongoing auction process, to have his or her ad displayed when a consumer types a query into a search engine using a given keyword. Advertisers generally pay only if a consumer clicks on their ad.

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  • Search advertising
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  • In search advertising, an advertiser bids, via an ongoing auction process, to have his or her ad displayed when a consumer types a query into a search engine using a given keyword. Advertisers generally pay only if a consumer clicks on their ad.
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abstract
  • In search advertising, an advertiser bids, via an ongoing auction process, to have his or her ad displayed when a consumer types a query into a search engine using a given keyword. Advertisers generally pay only if a consumer clicks on their ad.
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