About: Faygo   Sponge Permalink

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Because the pop had a limited shelf life, Faygo was only sold within Michigan, until the late 1950s, when the company hired chemists who found that ingredients in the water limited the life of the finished pop, and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded. In the 1960s, the pop's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured "everyday people" on a Boblo Island boat singing the "Faygo Boat Song". The company was sold to National Beverage Corp. in 1987.

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  • Faygo
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  • Because the pop had a limited shelf life, Faygo was only sold within Michigan, until the late 1950s, when the company hired chemists who found that ingredients in the water limited the life of the finished pop, and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded. In the 1960s, the pop's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured "everyday people" on a Boblo Island boat singing the "Faygo Boat Song". The company was sold to National Beverage Corp. in 1987.
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abstract
  • Because the pop had a limited shelf life, Faygo was only sold within Michigan, until the late 1950s, when the company hired chemists who found that ingredients in the water limited the life of the finished pop, and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded. In the 1960s, the pop's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured "everyday people" on a Boblo Island boat singing the "Faygo Boat Song". The company was sold to National Beverage Corp. in 1987. In 1998, Faygo Beverages, Inc. began distributing the Ohana (a Hawaiian word that means "family") brand of non-carbonated soft drinks. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, which also owns Shasta. Many Faygo brand flavors are shared with Shasta brands. In 2007, Faygo celebrated its 100th anniversary. Faygo has been nationally popularized by the Detroit hip hop group Insane Clown Posse, who reference Faygo in several of their songs. Positive audience reaction to an early concert performance in which member Violent J threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink. However, the group is not acknowledged by the company. According to Violent J, "We wish they would do a limited edition Faygo pop run with us. Maybe one day, when they get a new CEO, they might change their way of thinking. But whoever's in charge now wants to steer clear of Insane Clown Posse. They consider themselves a family product. I guess they don't make it to throw at each other."
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