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Prepare for the Future (prepareforthefuture.com) was a viral advertising website created by Bethesda Softworks, the AKQA advertising agency and Gasket Studios animation and design company, where you can watch several short live-action movies - pre-Great War ads from the Fallout world as well as a guided tour of Washington, D.C.

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  • Prepare for the Future
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  • Prepare for the Future (prepareforthefuture.com) was a viral advertising website created by Bethesda Softworks, the AKQA advertising agency and Gasket Studios animation and design company, where you can watch several short live-action movies - pre-Great War ads from the Fallout world as well as a guided tour of Washington, D.C.
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dbkwik:fallout/pro...iPageUsesTemplate
abstract
  • Prepare for the Future (prepareforthefuture.com) was a viral advertising website created by Bethesda Softworks, the AKQA advertising agency and Gasket Studios animation and design company, where you can watch several short live-action movies - pre-Great War ads from the Fallout world as well as a guided tour of Washington, D.C. Each of the movies also has some interactive elements connected with what they advertise. They are all done in the style of a 1950s nuclear family archetype and 50's educational movies as well as 1950s visual effects and film quality. These short live action sequences never break character or destroy the feeling that this actually is from Fallout's alternate timeline.
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