About: Hardee's Merchandising

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As a tie-in with the release of the first "Gremlins" film , th e fast-food chain Hardee's released five storybook and record sets which told the story of the film. The sets were available for 89¢-99¢ (depending upon region) with the purchase of sandwich, fries and a drink. Manufactured and distributed by Disney's Buena Vista Records, each book is 16 pages (featuring cartoonish artwork) with an accompanying album that runs around 10 minutes long. These are the book and record titles:

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rdfs:label	Hardee's Merchandising
rdfs:comment	As a tie-in with the release of the first "Gremlins" film , th e fast-food chain Hardee's released five storybook and record sets which told the story of the film. The sets were available for 89¢-99¢ (depending upon region) with the purchase of sandwich, fries and a drink. Manufactured and distributed by Disney's Buena Vista Records, each book is 16 pages (featuring cartoonish artwork) with an accompanying album that runs around 10 minutes long. These are the book and record titles:
dcterms:subject	Merchandise Literature Media
abstract	As a tie-in with the release of the first "Gremlins" film , th e fast-food chain Hardee's released five storybook and record sets which told the story of the film. The sets were available for 89¢-99¢ (depending upon region) with the purchase of sandwich, fries and a drink. Manufactured and distributed by Disney's Buena Vista Records, each book is 16 pages (featuring cartoonish artwork) with an accompanying album that runs around 10 minutes long. The TV commercial for the Hardee's promotion features Gizmo dragging a wagon to Hardee's, ordering a book and meal, then leaving them atop the wagon in a back yard where two little boys are camping. Story 1, "Gift of the Mogwai," chronicles the story from the time Rand arrives in Chinatown until Billy and Gizmo go to sleep on their first night together. Story 2, "Gizmo and the Gremlins," follows Gizmo's offspring from inception to pupa state. Story 3, "Escape from the Gremlins," features Stripe spawning an army that wreaks havoc upon Kingston Falls. Story 4, "Gremlins - Trapped," finds Billy and Kate blowing up a theatre-full of little monsters. Story 5, "The Last Gremlin," features the final showdown between Stripe, Gizmo and Billy. The sets were originally offered as Hardee's exclusives, but a few years later they wound up on shelves in toy stores. There's no way to differentiate which books came from Hardee's and which came from stores. Nowadays, copies are still relatively easy to find. These are the book and record titles: * Gizmo and the Gremlins * Escape from the Gremlins * The Last Gremlin * Gift of the Mogwai * Gremlins - Trapped

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