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Win-loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action (conversion). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing efforts

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  • Win-loss analytics
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  • Win-loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action (conversion). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing efforts
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abstract
  • Win-loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action (conversion). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing efforts
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