About: Margrave Of The Marshes

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In April 2003, the publishers Transworld successfully wooed Peel with a package worth up to £1.6 million for his autobiography, having placed an advert in national newspapers aimed only at Peel. As advertisements in national newspapers go, this one had a very limited target audience. "Dear John," it said. "We've seen your book - it's hard to beat, 'specially now you've been down our street. Another bid in the neighbourhood? Wish you were ours - it'll be so good." Rock fans may have spotted the play on the Undertones' song Teenage Kicks, but they probably didn't realise that the publishing company placing the advert wanted to reach only one reader - John Peel. [2]

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rdfs:label	Margrave Of The Marshes
rdfs:comment	In April 2003, the publishers Transworld successfully wooed Peel with a package worth up to £1.6 million for his autobiography, having placed an advert in national newspapers aimed only at Peel. As advertisements in national newspapers go, this one had a very limited target audience. "Dear John," it said. "We've seen your book - it's hard to beat, 'specially now you've been down our street. Another bid in the neighbourhood? Wish you were ours - it'll be so good." Rock fans may have spotted the play on the Undertones' song Teenage Kicks, but they probably didn't realise that the publishing company placing the advert wanted to reach only one reader - John Peel. [2]
dcterms:subject	Books
abstract	In April 2003, the publishers Transworld successfully wooed Peel with a package worth up to £1.6 million for his autobiography, having placed an advert in national newspapers aimed only at Peel. As advertisements in national newspapers go, this one had a very limited target audience. "Dear John," it said. "We've seen your book - it's hard to beat, 'specially now you've been down our street. Another bid in the neighbourhood? Wish you were ours - it'll be so good." Rock fans may have spotted the play on the Undertones' song Teenage Kicks, but they probably didn't realise that the publishing company placing the advert wanted to reach only one reader - John Peel. [2] Unfinished at the time of his death the autobiography was completed by Sheila and journalist Ryan Gilbey and was published in October 2005 under the title Margrave of the Marshes.

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