Norris said that if millions of people draw pictures of Muhammad, Islamist terrorists would not be able to murder them all, and threats to do so would become unrealistic. Within a week, Norris' idea became popular on Facebook, was supported by numerous bloggers, and generated coverage on the blog websites of major U.S. newspapers. As the publicity mounted, Norris and the man who created the first Facebook page promoting the May 20 event disassociated themselves from it. Nonetheless, planning for the protest continued with others taking "up the cause".