In late 2006, the DVD boom was beginning to come to a end, as DVD releases began to decrease in price, Disney began to see a MAJOR successor to the DVD, as the Blu-Ray format just been announced, blowing away the press, with its theater-like quality audio & video, as well as the feature for Blu-Ray players to include backwards compatibility with DVD which made releasing such films as Pirates of the Caribbean and the National Treasure films on Blu-ray Disc format look and sound like their theatrical prints.