MacKeeper is a rogue utility software suite for Mac OS X designed to 'optimize and clean a computer system'. It has gained notoriety through deceptive marketing tactics, sometimes being called malware. The first beta-version of MacKeeper 0.8 was released on May 13, 2010, the second release on October 26, 2010. The MacKeeper 2012 version was released on January 30, 2012 at Macworld – iWorld in San Francisco, California. MacKeeper 2.0. included updates in security, data control, cleaning and optimization features.