Wizard launched in July 1991. With issue #7, the magazine switched to glossy paper and color printing. Wizard strongly supported new publishers Valiant Comics and Image Comics, heavily promoting their new releases. The magazine has also spawned several ongoing magazines dedicated to similar interests such as ToyFare for toys and action figures, Inquest Gamer for collectible game cards, Anime Insider for anime and manga, and Toy Wishes for mainstream toy enthusiasts, though all have subsequently been cancelled.