Industrialist Powel Crosley, Jr., of Cincinnati, Ohio, owner of Crosley Broadcasting Corporation and the Cincinnati Reds baseball team, had ambitious plans to build a subcompact car and with the able assistance of his younger, graduate engineer brother Lewis Crosley, developed assembly plants at Richmond, Indiana, and Marion, Indiana. In May 1939, the first car was shown at the Indianapolis Speedway. It was a two-door convertible that weighed under -pound (kg) and sold for US$250. It did not achieve sales success, but in 1941 more body styles were introduced.