Salivex is a product featured in Grand Theft Auto: Vice City. Its commercial is hosted in the in-game radio stations. The company's slogan is "Salivex, when it comes to personal dryness upstairs, were deadly serious!" According to the commercial, Salivex is artificial saliva in a can that would improve food consumption for 50%. As part of Rockstar Games' raunchy sense of humor, the commercial has several sexual references that get "censored" with a different voice over actor.