Brad Martin was an American businessman who was in negotiations with Eric Firman with a view to buying the Firman's Freezers chain of stores in March 1995. On his visit to the Weatherfield branch, Brad was introduced to both Reg Holdsworth and Curly Watts (store manager and assistant manager respectively). Prior to leaving for work that morning, Reg paid careful attention to his toupée and advised Curly to "lose" his glasses in order to look more professional.